Social Media Marketing

Cost-Effective, Innovative, Social Media Marketing…

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Today, no business can afford to be Anti-Social…

Social Media Marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. It is so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business. Plus, its benefits extend far beyond increasing sales. However, not all businesses are aware of the benefits of social media marketing. In fact, 50% of small businesses are not using social media to promote their business. That is an alarming number. Even more concerning is that an additional 25% do not plan to use social media marketing in the future either. Now that is just very silly and tremendously short-sighted.

Here’s why Social Media Marketing is an absolute must!

Improved brand awareness

Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. To get started, create social media profiles for your business and start networking with others. If you do not know do to do this, Webwizz does!

Cost-effective

For an advertising strategy, social media marketing is possibly the most cost-effective way. Creating an account and signing up is free for almost all social networking platforms. But if you decide to use paid advertising on social media, always start small to see what you should expect, or, better still, consult with Webwizz!

Marketplace awareness

One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness. It is also considered as the most valuable advantage of social media marketing.

Reach specific audiences

Another benefit of social media marketing is that you can strategically target different audiences based on the channels that your brand is active on. Rather than just putting your marketing message out there for everyone to see, you can reach your target market and work to drive more qualified leads back to your site.

Your competition is on social media

No matter what industry you are in or who your target market is, there is a good chance that your competitors are already present and involved on social media channels. This not only suggests that there is opportunity for your brand to do well on these channels, but it means that some of your potential customers may already be talking with the competition as we speak. If you want to remain competitive in the digital marketplace, it is vital that you start working toward building a powerful presence through social media marketing.

Enhanced SEO rankings

Social media presence is becoming a vital factor in calculating rankings. These days, to secure a successful ranking, SEO requirements are continuously varying. Therefore, it is no longer enough to simply optimize your website and regularly update your blog. Businesses sharing their content through social media marketing are sending out a brand signal to search engine that speaks to your brand validity, integrity, and constancy.

Get Started with Webwizz today…

Looking for help? Get in touch with us