SEO Marketing

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Why is SEO marketing so critically important to the performance success of your website?

SEO stands for “search engine optimization.” It is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results. Despite the acronym, SEO marketing is as much about people as it is about search engines themselves. It is about understanding what people are searching for online, the answers they are seeking, the words they are using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer. If knowing your audience’s intent is one side of the SEO coin, delivering it in a way that search engine crawlers can find and understand, is the other.

SEO Marketing requires TWO critically important Factors!

Glen Griffiths, Founder: Webwizz

“I have been studying, implementing (as in actually DOING the SEO marketing for paying clients) and testing (this keeps at the cutting edge of this field) SEO for more than 15 years now. I know what works and what does not. Here is something every website owner needs to know and remember about SEO – content is KING – especially content written in a SEO user friendly way! I have literally created what are SEO performance miracles on websites that are superbly built (Success Factor 1) and have well-written, SEO aligned, content (Success Factor 2). I have had endless struggles with websites that were poorly built and had worthless content. Please understand this, if you hand me a rubbish site with useless content, I cannot work SEO marketing miracles. If that is the type of website you have right now, then it is best for you to bite the bullet and have it completely rebuilt by a website performance optimisation team who know what they are doing. I have access to such people, so talk to me. Committing SEO marketing money to a website that is dead in the water is wasted spend.”

Google, YouTube, Bing…

In the western world, the largest search engines are Google, Youtube, and Bing. Google is by far the largest and most relevant for boosting the traffic to your website. Most people do not realise that Google is only an index of all the pages on the internet. What this means is that when you type your query into Google, it searches its own index, and not the internet. That is why Google is so fast to give you your search results. Once you click on the search result, Google redirects to it. Google’s rise as the largest and most used search engine is because they are the best at providing you with the most relevant answers to your questions. Your primary SEO marketing goal has to be for your website to be one of the answers Google provides. This explains is why SEO marketing is part science (what I do at the back end) and part art (how your website is built and narrated).

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